As part of our team, you will take on the following responsibilities: You plan, analyze, and optimize campaigns for new customer acquisition, cross-/upselling, reactivation, and churn prevention.You ensure complete tracking of all campaign activities and their success across all sales channels.You transform raw data into actionable insights for campaign optimization.You regularly analyze campaign data (leads, conversion rates, revenue contribution) and derive recommendations for action.You create reports and interactive dashboards for management and sales teams (e.g., in Power BI).You identify optimization opportunities to continuously improve campaign performance and develop and validate KPI logics for campaign tracking and success measurement.You ensure consistency and data quality across all systems and reports, and you use Microsoft Dynamics 365 and HubSpot for planning, execution, and tracking, leveraging data sources such as CRM, SAP, Snowflake.You use Power Query for data modeling and transformation.You develop and implement standardized workflows for campaign planning, execution, and evaluation.You ensure European-wide consistency of all campaign processes and coordinate with local contacts and sales teams (Inside Sales, Field Sales Channel Managers).You promote knowledge sharing across countries and teams, including lessons learned and best practices.
_____________________________________________________________________________ We’re looking for a dynamic and passionate Product Manager for the Industry segment to drive the sales of selected products, managing product and related activities throughout the whole product lifecycle inside the industry segment, by keeping alignment with overall roadmap and related category strategy for industry, both locally and within the EMEA team.